Downloads Retention Second Month
Second month has passed, and now we can compare how downloads diminished after the first month exposure on the android appstores. And that will allow us to do some little market analysis already.
|Markets||After Month 1||After Month 2||Increase||%|
When comparing downloads numbers for second month, then the Top 3 basically remains the same.
SlideMe is still first in month 2 with 271 Downloads. Comparing to the first month it is only 17.5% of what it had, and still I'm actually quite impressed. Especially when I did not see any other way that SlideMe provides visibility to the apps, apart from initial New category and social promotion. Yes, there is also Updated apps section, but this app was not updated, so this was not the reason.
So for some reason discoverability on SlideMe market is quite good, I just wish other markets did the same as SlideME :)
This time Vodafone surpassed GetJar with 197 downloads to GetJar's 77. And as you see Vodafone provided even more downloads than the first month (153.9% increase). At first I thought maybe it is an effect of emerging market, that is gathering more users. But (spoiler alert) other apps don't perform as good as Sushi The Fish. That is why I think there was a special exposure to it. Maybe it was featured. Unfortunately I don't have an access to those markets as user, so can't tell anything more.
While GetJar is still third on download count for second month, the percentage increase is one of the lowest - 8.9% (if you ignore all the 0% markets of course). Which means that most of the exposure there comes from initial promotion on their channels.
Insyde Market is the first by percentage increase, going from 6 downloads in first month to 30 in second (totaling 400% increase), but as you see the numbers themselves are not hight. Additionally it seems Insyde market has closed and is not accepting any new apps.
So Amazon this month was special, because Sushi The Fish had a Developer promotion (what you get for implementing GameCircle and WhisperSync in your games). So the increase is 280% (from 5 to 19). But as you see numbers are still small. From a side studio I was working for Developer promotions brought couple of hundred free downloads increasing total downloads by more than 300% for the promo month.
So this seems to be quite proportional, what ever your app is doing on Amazon Store first month, promotion would bring you something around 300% increase.
As to why Sushi The Fish did worse than the other game, I think it because of market audience. That is something I will share with you later, but now looking on internal data from 5 apps, I see a pattern of some markets leaning more on to Casual and mind based games, while other markets provide more downloads to "hardcore" action and skill based games (as Sushi The Fish is). And Amazon is one of the Casual markets.
And the last one I wanted to mention is Google Play. Resulting in 36 new downloads which is an increase of 211.8%. I don't think that visibility changed on the market. The only thing that comes to mind is that Google Play has Chartboost More Games implemented pointing to other games and new games also point to Sushi the Fish.
Next time I'll share data of the app, that was published "by the book", with the target audience in mind and preselected keywords, and description written with ASO in mind and even some language translations. Let's see how it did.